{"id":1760,"date":"2019-10-09T23:23:30","date_gmt":"2019-10-09T23:23:30","guid":{"rendered":"https:\/\/perspectiva.ide.edu.ec\/investiga\/?p=1760"},"modified":"2019-10-09T23:23:30","modified_gmt":"2019-10-09T23:23:30","slug":"una-mirada-al-mundo-con-harvard-business-review-octubre-2019","status":"publish","type":"post","link":"https:\/\/www.ide.edu.ec\/perspectiva\/2019\/10\/09\/una-mirada-al-mundo-con-harvard-business-review-octubre-2019\/","title":{"rendered":"Una mirada al mundo con Harvard Business Review: octubre 2019"},"content":{"rendered":"<p><!--vcv no format--><\/p>\n<div class=\"vce-row-container\">\n<div class=\"vce-row vce-row--col-gap-30 vce-row-columns--top vce-row-content--top\" id=\"el-d109678d\" data-vce-do-apply=\"all el-d109678d\">\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\n<div class=\"vce-col vce-col--md-33-33p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-1a2051bb\">\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-1a2051bb\">\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-1a2051bb\">\n<div class=\"vce-single-image-container vce-single-image--align-left\">\n<div class=\"vce vce-single-image-wrapper\" id=\"el-e991af26\" data-vce-do-apply=\"all el-e991af26\">\n<figure>\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 39.8693%;width: 459px\"><img class=\"vce-single-image\" width=\"459\" data-img-src=\"https:\/\/www.ide.edu.ec\/wp-content\/uploads\/2018\/04\/Logo-HBR.png\" alt=\"\" title=\"Logo-HBR\"><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vce-col vce-col--md-66-66p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-1c3a52b1\">\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-1c3a52b1\">\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-1c3a52b1\">\n<div class=\"vce-text-block\">\n<div class=\"vce-text-block-wrapper vce\" id=\"el-ce886369\" data-vce-do-apply=\"all el-ce886369\">\n<ul>\n<li>Las empresas que est\u00e1n a cargo de inventores producen mejores innovaciones.\u00a0<\/li>\n<li>Qu\u00e9 piensan en realidad los altos ejecutivos sobre los directores de mercadotecnia.\u00a0<\/li>\n<li>Por qu\u00e9 la consolidaci\u00f3n de las marcas puede ser un error estrat\u00e9gico.\u00a0<\/li>\n<li>La estrategia detr\u00e1s del ascenso de TikTok<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vce-row-container\">\n<div class=\"vce-row vce-row--col-gap-30 vce-row-columns--top vce-row-content--top\" id=\"el-7a52c8ff\" data-vce-do-apply=\"all el-7a52c8ff\">\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\n<div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-2b69c52f\">\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-2b69c52f\">\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-2b69c52f\">\n<div class=\"vce-text-block\">\n<div class=\"vce-text-block-wrapper vce\" id=\"el-26cfa8f4\" data-vce-do-apply=\"all el-26cfa8f4\">\n<h5><em>Si desea leer estos art\u00edculos:<\/em><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vce-row-container\">\n<div class=\"vce-row vce-row--col-gap-30 vce-row-columns--top vce-row-content--top\" id=\"el-174539c5\" data-vce-do-apply=\"all el-174539c5\">\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\n<div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-0e38dc60\">\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-0e38dc60\">\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0e38dc60\">\n<div class=\"vce-button--style-basic-container vce-button--style-basic-container--align-left\"><span class=\"vce-button--style-basic-wrapper vce\" id=\"el-01475d38\" data-vce-do-apply=\"margin el-01475d38\"><a class=\"vce-button--style-basic vce-button--style-basic--border-rounded vce-button--style-basic--size-medium vce-button--style-basic--color-557cbf--fff\" href=\"https:\/\/www.ide.edu.ec\/perspectiva\/wp-content\/uploads\/2019\/10\/Perspectiva-Octubre-2019.pdf\" title=\"\" target=\"_blank\" data-vce-do-apply=\"padding border background  el-01475d38\" rel=\"noopener noreferrer\">Descargar revista<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vce-row-container\">\n<div class=\"vce-row vce-row--col-gap-30 vce-row-columns--top vce-row-content--top\" id=\"el-a667c404\" data-vce-do-apply=\"all el-a667c404\">\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\n<div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-bbe8251f\">\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-bbe8251f\">\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-bbe8251f\">\n<div class=\"vce-text-block\">\n<div class=\"vce-text-block-wrapper vce\" id=\"el-e8352f2d\" data-vce-do-apply=\"all el-e8352f2d\">\n<p style=\"text-align: center\">\u00a9 2019 Harvard Business School Publishing Corp. Distributed by The New York Times Licensing Group.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--vcv no format--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las empresas que est\u00e1n a cargo de inventores producen mejores innovaciones.\u00a0 Qu\u00e9 piensan en realidad los altos ejecutivos sobre los directores de mercadotecnia.\u00a0 Por qu\u00e9 la consolidaci\u00f3n de las marcas puede ser un error estrat\u00e9gico.\u00a0 La estrategia detr\u00e1s del ascenso de TikTok Si desea leer estos art\u00edculos: Descargar revista \u00a9 2019 Harvard Business School Publishing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1733,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[48],"tags":[64],"class_list":["post-1760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hbr","tag-64"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Las empresas que est\u00e1n a cargo de inventores producen mejores innovaciones. 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